Qian Zhao

Senior Product Designer with 10 years of experience across Fintech, Web3, complex B2B SaaS and AI.

Specialized in solving complex product design challenges through product strategy, UI/UX, motion design, design systems, AI workflows, and end-to-end product delivery.

Led team in defining UX & visual systems using a human-centered design approach to improve user experience based on user scenarios, data, and feedback.

Experience

Lead Product Designer – Tech Alchemy

APR 2023 – PRESENT, LONDON, UK

A London-based technology company building fintech, Web3 and AI products.

Core Product Leadership: Led end-to-end product design for a B2B Payments platform.
Design-Led Business Growth: Designed high-conversion token sale experiences supporting campaigns that collectively raised $750M+.
0-to-1 Product Design: Built Best Wallet, a multi-chain wallet across mobile and web, shaping the product from branding and visual identity through UX, interaction, motion and market launch.
Design System Strategy: Established and scaled a cross-product design system, improving consistency and accelerating delivery across multiple products and technology stacks.
AI-Enhanced Delivery: Integrated AI into the design workflow, increasing design quality, delivery speed, and engineering efficiency.

Senior Product Designer – Copper

MAR 2022 – MAR 2023, LONDON

Copper is a cryptocurrency custody company that provides a secure infrastructure SaaS for institutional digital asset investments.

Core Platform Design: Designed a fintech web platform for institutional digital asset management.
Mobile Design: Designed Copper’s iOS app, new iOS design system, translating complex financial workflows into a secure and intuitive mobile experience.
Cross-Functional: Collaborating multiple teams, conducting research and making decisions, designing services for users in different roles, and enhancing experience.

Senior Product Designer – Zhihu

OCT 2017 – JAN 2019, BEIJING, CHINA

Zhihu is a knowledge-sharing community similar to Quora, with over 100M monthly active users.

Design Research: Partnered with product and engineering to improve core user journeys across creator and commerce products.
Data-Driven Design: Redesigned web and mobile experiences for e-books, paid courses, and video, supporting 26M+ cumulative purchases.
Growth: Led the redesign of video creation tools, increasing video uploads by 3×.

UI UX & Motion Designer – LeTV

MAY 2015 – AUG 2017, BEIJING, CHINA

LeEco Mobile is an Android-based mobile operating system.

System Platform Design: Designed the operating system interface and core interaction framework from concept to launch.
Platform & Developer Experience: Defined system design rules and optimised API patterns, helping app developers build more consistent experiences across the platform.
Motion: Designed system motion guidelines from the ground up.
AI Interaction Design: Designed voice assistant experiences, increasing voice assistant retention by 54%.

UI Designer – MOSHI Group

NOV 2013 – MAY 2015, XIAMEN, CHINA

A startup focused on social app for friends.

0-to-1: Designed a new app from the ground up and iterated.
Product Iteration: Improved the experience through continuous prototyping, user feedback and cross-functional collaboration.