Best Wallet is a next-generation, non-custodial crypto wallet designed to simplify access to Web3 for both newcomers and experienced crypto users.
Crypto wallets tend to force a trade-off between security and usability — powerful for experts, intimidating for everyone else. The goal was to make self-custody approachable without hiding the control that experienced users expect.
As the Lead Product Designer, I was responsible for designing the end-to-end product experience across the marketing website, wallet onboarding, presale ecosystem, and Web3 payment flows.
Self-custody can feel unforgiving, especially for new users. The interface needed to reduce intimidation while still preserving the sense of ownership, transparency, and control that experienced crypto users expect.
Wallet creation, payment, swap, and confirmation flows were designed to feel connected rather than fragmented. The goal was to help users understand where they are, what is changing, and what action they are about to commit to.
Motion and visual details were used where they could add reassurance, identity, or clarity — not as decoration. The brand symbol, wallet card motion, onboarding, and success states all help make a technical product feel more familiar and considered.
As Lead Product Designer, I owned the end-to-end design process. My responsibilities spanned strategy through delivery:
