Lexar 30th Anniversary
A digital brand experience marking Lexar's 30th anniversary — translating three decades of memory and storage innovation into an immersive, motion-led campaign across desktop and mobile.
Overview
Lexar's 30th anniversary was a chance to celebrate three decades of memory and storage innovation. The goal was to turn that heritage into a digital brand experience that felt as premium and forward-looking as the products themselves.
I led the visual and motion design for the anniversary campaign — shaping the landing experience, key visuals, and animated storytelling across desktop and mobile.
- Distilling thirty years of brand history into a focused, emotive digital narrative.
- Crafting motion and visuals that stay premium across both desktop and mobile.
My Role
As the designer on the anniversary campaign, I owned the digital experience from concept through delivery:
- Art Direction, Visual Design, and Key Visuals
- Motion Design and Animated Storytelling
- Responsive Web and Mobile Design