Qian Zhao

Visual Design

Service Spectacles - MA Service Design Graduation Show 2021

A visual identity and communication system for the MA Service Design Graduation Show 2021.

Visual Design Event Identity Service Design
Service Spectacles - MA Service Design Graduation Show 2021 hero visual

My Role Design Leader

Team Designer

  • participate in the conception of themes and concepts
  • organising co-design workshops
  • creating the main visual
  • creating dynamic posters

32 Service Design graduates look at a world in flux, through service-design-tinted glasses, to identify emerging challenges and opportunities. This culminates in Service Spectacles – The Service Design Graduate Showcase that sees the world in a new light, through three different yet interconnected lenses:

Micro – The importance of personal and interpersonal care Meso – Actions by and for the community Macro – Bridging the gaps and creating awareness.

Service Spectacles - MA Service Design Graduation Show 2021 project visual 2

The overall vision aims to encapsulate the theme of the event and the trends and focus of this year's student programme through the visualisation of Service Spectacles, a service design concept. Depending on the means of communication, different layouts as well as dynamics have been designed for the physical exhibition and the social media campaign, through a multimedia approach.

Service Spectacles - MA Service Design Graduation Show 2021 project visual 3